https://nmsl.cs.sfu.ca/index.php?action=history&feed=atom&title=Advertising_in_Online_Videos 2026-11-14T02:53:57Z Revision history for this page on the wiki MediaWiki 1.35.1 https://nmsl.cs.sfu.ca/index.php?title=Advertising_in_Online_Videos&diff=3954&oldid=prev 2011-01-10T20:41:21Z

<p></p> <table class="diff diff-contentalign-left diff-editfont-monospace" data-mw="interface"> <col class="diff-marker" /> <col class="diff-content" /> <col class="diff-marker" /> <col class="diff-content" /> <tr class="diff-title" lang="en-CA"> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">← Older revision</td> <td colspan="2" style="background-color: #fff; color: #202122; text-align: center;">Revision as of 20:41, 10 January 2011</td> </tr><tr><td colspan="2" class="diff-lineno" id="mw-diff-left-l32" >Line 32:</td> <td colspan="2" class="diff-lineno">Line 32:</td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== On-going Research Problems ==  </div></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"><div>== On-going Research Problems ==  </div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'>−</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #ffe49c; vertical-align: top; white-space: pre-wrap;"><div><del class="diffchange diffchange-inline">Estimating the click-through rate </del>for <del class="diffchange diffchange-inline">new ads with semantic and feature based similarity algorithms</del></div></td><td class='diff-marker'>+</td><td style="color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #a3d3ff; vertical-align: top; white-space: pre-wrap;"><div><ins class="diffchange diffchange-inline">SmartAd: A Smart System </ins>for <ins class="diffchange diffchange-inline">Effective Advertising in Online Videos</ins></div></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> <tr><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td><td class='diff-marker'> </td><td style="background-color: #f8f9fa; color: #202122; font-size: 88%; border-style: solid; border-width: 1px 1px 1px 4px; border-radius: 0.33em; border-color: #eaecf0; vertical-align: top; white-space: pre-wrap;"></td></tr> </table>

Hsadeghi https://nmsl.cs.sfu.ca/index.php?title=Advertising_in_Online_Videos&diff=3953&oldid=prev 2011-01-10T20:40:15Z

<p>New page: Advertising in online videos is a large and growing market. In this paper, we propose a new approach to match ads with online videos based on the shopping interests of the target audience ...</p> <p><b>New page</b></p><div>Advertising in online videos is a large and<br /> growing market. In this paper, we propose a new approach<br /> to match ads with online videos based on the shopping<br /> interests of the target audience of videos. The proposed<br /> approach increases the relevance of ads to the actual<br /> viewers (humans) of videos, which increases the number<br /> of users who purchase goods and services offered by<br /> the advertisers. This in turn will increase the revenues<br /> for advertisers as well as the video sites as video sites<br /> usually charge advertisers based on the number of user<br /> clicks on their ads. The proposed approach is different<br /> from current approaches used in practice or proposed in<br /> the literatures, which most of them try to maximize the<br /> relevance of ads to the tags or contents of videos (objects).<br /> We conduct a subjective study to evaluate the performance<br /> of the proposed approach on many videos retrieved from<br /> YouTube. Our results show that the proposed approach<br /> yields more relevant ads to the viewers than the YouTube’s<br /> approach. We also compare against other approaches<br /> proposed in the literature and we show that the new<br /> approach outperforms them.<br /> <br /> <br /> == People ==<br /> <br /> * [http://www.cs.sfu.ca/~mhefeeda/ Mohamed Hefeeda]<br /> <br /> * [http://www.cs.sfu.ca/~hsadeghi/ Hamed Sadeghi Neshat (MSc student)]<br /> <br /> <br /> <br /> == On-going Research Problems == <br /> <br /> Estimating the click-through rate for new ads with semantic and feature based similarity algorithms<br /> <br /> <br /> <br /> <br /> == References and Links ==</div>

Hsadeghi